Course Overview

Bill Gates, Chairman and CEO of Microsoft Corporation, once said:

"Take our twenty best people away, and I can tell you that Microsoft would become an unimportant company."

In today's global economy, your organization could lose your twenty best people in the blink of an eye. And your baby boomer employees are heading toward retirement age.

  • Do you know how to prepare for these challenges?

This course will help you create a recruitment strategy for developing the potential you have and seeking out new talent in the global marketplace.


A talent management strategy consists of a collection of tools and a plan for finding, fitting, developing, and retaining employees in your company.

It effectively manages the talent you have in your existing workforce, as well as the talent you'll require for future success.

  • Your talent management strategy must be cost effective and competitive, and it needs to incorporate innovative recruiting strategies that give you a recruiting edge.
  • Besides planning for the challenge of retiring baby boomer employees, you also need to consider how you plan to attract and manage the younger generation of employees.

So while getting an adequate recruitment budget is sometimes a hard sell, the bottom line is it will help you remain competitive.

Business, and recruiting in general, has highs and lows.

These fluctuations can affect recruitment.


During boom times, a company may permit hiring frenzies, with generous budgets. Or, a company may become highly desirable to job seekers because of its innovation.

You may also notice companies willing to pay for the best talent, even if it means covering relocation costs.

On the flip side, in downturns, you're likely to find more hiring freezes, recruiting budgets being cut, and employer brands suffering due to layoffs.

An organization might also encounter recruits who are less willing to leave existing jobs, or a shortage of qualified workers available, which creates an employee market.

In this time of generational shift, a change has to be made in how your organization works with the business highs and lows.

It's crucial to contain the instability through dedicated planning and improving your workforce for greater efficiency.

As businesses grow, expand, and change, organizations have to be equipped to hire specific skillsets and top talent.

The only way to stay in the lead is to find and hire the right people, at the right time, before your competitors do. And this is accomplished through an innovative recruitment strategy.


In this course, you'll learn how to attract the talent you desire using innovative recruiting techniques. You'll also examine the current talent market and learn how to balance the needs and expectations of both your company and today's job seekers.

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